Professional Summary

Data Analyst with proven expertise in transforming large, complex datasets into actionable insights. Experienced in admissions analytics, lead management, marketing performance, and automation. Skilled in Excel, Power BI, Python, SQL, and workflow automation (Google Apps Script, Salesforce). Adept at building intuitive dashboards and scalable data solutions that drive measurable impact.

Experience

Senior Officer — LPU Online

Aug 2025 – Present
  • Developed admissions dashboards with region, program, and channel drilldowns.
  • Automated telecalling & lead routing logic, reducing manual work and improving conversion consistency.
  • Created data pipelines for affiliate lead quality monitoring, enabling near real-time anomaly detection.

Business Analyst — GITAM Deemed University

Feb 2023 – Sep 2024
  • Led admissions analytics across 350k+ lead records and 114 academic programs.
  • Built Salesforce dashboards with dynamic filters for campus, state, stream, and source.
  • Integrated LinkedIn Ads + Google Analytics for ROI measurement of campaigns.
  • Proposed AI-driven lead classification system to segment hot, warm, and cold leads.

Admissions Ops & Analytics — Directorate of Admissions

2021 – 2022
  • Managed application data flows, cleaned multi-source datasets, and prepared intake/admission reports for leadership.

Selected Projects

Skills

Excel (Power Query, Pivot) Power BI (DAX, Data Modeling) Python (pandas, matplotlib) SQL Google Apps Script Salesforce (Apex, LWC basics) Marketing Analytics Admissions Funnel Analytics Automation & Workflow Design

Education & Certifications

Achievements